Marlow IP Recruitment understands the importance of reputation and image management, market awareness and client service. The external perception of any IP Lawyer’s Practice is vital for attracting new clients and recruiting the best patent and trade mark attorneys.

Your shop window is more than your web site: it’s the person answering the telephone, an article in a trade magazine that demonstrates thought-leadership or simply the way in which you handle client relationships. Good marketing is all of these things and getting them to work in perfect harmony requires planning and diligence.

Marlow IP works closely with a professional marketing firm who has many years of experience of working in the professional services sector and who created the website that you are reading.

Is your IP Lawyer’s Practice getting its fair-share of new instructions?

Ask yourself these questions:

• You deal with established clients on a daily basis but how often do you communicate one-to-one with your clients’ senior managers/general counsels?
• How often do you contact clients that you work with infrequently?
• Do you know who else undertakes patent or trade-mark cases for your clients?
• Are you getting your share of instructions with multi-sourcing clients?
• Do you formally review your work with clients to see how you could match their requirements more closely?
• Do you know what your client’s think of the service you provide?
• How often do you communicate the latest market or competitor information to your clients or inform them of imminent changes in patent/trade-mark law?
• Do you have a CSR policy? If you don’t, do you know what CSR means?

If you are unable to answer at least three of these questions your Firm would benefit from a Marketing Audit.

Other services include:

• Client Reputation Analysis
• Communication strategies – internal and external
• Web site and brochure creation and writing
• Blog writing/editing
• Search engine optimisation
• Social media strategies including Linked In, Twitter, Instagram and Facebook marketing
• Public relations & CSR advice
• Networking/sales/presentation training

Think Sharper Communications, Think Marlow IP Marketing

For more information on this Marlow IP service contact: Graham Marlow. graham@marlowiprecruit.com

By: Zoe Marlow